Paid acquisition · Multi-market growth · MENA & APAC

Rituraj GhoshPerformance Marketing Executive

4+ years of experience scaling paid acquisition, managing multi-market campaigns and driving measurable growth across diverse industries.

Multi-market paid acquisition
End-to-end Brand ownership
Measurable business outcomes

Explore selected work Get in touch

0+
Years Experience: 0+
Brands: 0+
Industries: 0+
Countries

01Who I Am

A performance marketer focused on turning paid media into measurable business growth.

Performance marketer combining paid media expertise with end-to-end brand ownership.

I own brands end to end: market research, audience analysis, campaign strategy, execution, and continuous optimisation.

I work with clients and internal teams to turn business objectives into actionable marketing strategies.

I run structured SOPs for performance analysis, root-cause analysis, and optimisation — so I know what is working, why it changed, and what to fix next.

I test copy, creatives, and messaging with creative teams, and use AI for research, ideation, and faster creative testing.

Experience across MENA and APAC — every market behaves differently, so I build strategy around the market, then test and optimise.

In short: I understand the business, own the performance, and keep improving it.

02Where I've Worked

Career timeline

Each milestone expands into the brands, markets and responsibilities owned in that role.

Brands managed
2
Markets
12
Industries
LogisticsInterior Design
Countries
United Arab EmiratesSaudi ArabiaQatarOmanMoroccoPakistanKuwaitEgyptBahrainJordanLebanonSingapore
Key responsibilities · 4
End-to-end ownership of paid search and paid social across 12 markets
Monthly budget planning, pacing and market-level allocation
Campaign structure, audience strategy and creative testing roadmap
Conversion tracking, attribution hygiene and reporting
Major achievements · 4
Reduced cost per qualified lead from $217 to $47 (78% reduction)
129.77% year-over-year growth (2.30x)
Built an automated performance tracking dashboard, cutting manual reporting time by 90% with real-time, multi-view campaign analysis
Created AI-powered market research systems that reduced research time by 50%, accelerating campaign planning and go-to-market
Brands managed
10+
Markets
MENA & APAC
Industries
Health CoachLife CoachJewellerySalonsTravelNGOEdTech
Key responsibilities · 5
Managed 10+ brands across Meta and Google Ads
Optimised Meta, Search & PMax campaigns through A/B testing
Set up GTM, pixels, conversion tracking & landing pages for 3 brands
Managed a travel brand's ~$7K/month in ad spend
Led a team of 3 across campaigns, reporting & content
Major achievements · 4
Grew organic engagement to 2M+ and followers to 10K+ across 5+ brands
Cut Google Ads spend by 85% while improving ROAS from 0.9x to 2x
Increased salon bookings 7x, generating $15K+ revenue from $2K spend
Grew agency revenue from $30K to $72K annually through lead generation
Brands managed
1 (In House Team)
Markets
Australia
Industries
IT Service
Key responsibilities · 5
Managed email campaigns and lead generation using Apollo.io
Managed Google Ads campaigns and budget allocation
Worked on On-Page SEO using SEMrush and Moz
Optimised the company WordPress website for performance and usability
Managed LinkedIn content and audience engagement
Major achievements · 4
Generated 60+ quality leads through targeted email marketing in 10 months
Generated 10+ quality leads with a $400/month Google Ads budget
Grew LinkedIn followers from 200 to 700+ in 6 months
Improved organic visibility through On-Page SEO optimisation

0410+ Industries

Industries I've worked across

Different buying cycles, different lead quality definitions, different optimisation logic.

IT Services
01
B2B lead generation
Health Coach
02
Grow Social Media | Consultation bookings
Life Coach
03
Grow Social Media | Webinar & call funnels
Jewellery
04
Retail & enquiry
Salons
05
Local appointment demand
Travel
06
Enquiry & package demand
NGO
07
Donation & awareness
EdTech
08
Awareness Using Social Media | Course enrolment
Interior Design
09
High-intent enquiry
Logistics
10
Digital account openings

05Global Footprint

Multi-Market Experience

Experience managing digital marketing activity across multiple international markets and diverse consumer environments.

14+

Countries

United Arab Emirates
Saudi Arabia
Qatar
Oman
Kuwait
Bahrain
Morocco
Egypt
Jordan
Lebanon
Pakistan
India
Singapore
Australia

Case Study 01 Confidential

GLOBAL LOGISTICS BRAND

Logistics · Yes2Growth · Performance Marketing Executive

78%
CPL Reduction: 129.77%
YoY Growth: 10
Markets: 2
Channels

01Business Problem
Drive Digital Account Openings across 10 MENA markets
02Strategy
Campaign Strategy · Budget Management · Audience Strategy
03Execution
Google Ads, Meta Ads across 10 markets · 1 April 2025 – Present
04Result
78% lower cost per lead with 129.77% YoY lead growth.

One of the largest global logistics players operating across the MENA region, one of the most complex and diverse markets in the world. The objective was simple but operationally challenging: drive Digital Account Openings across 10 countries, multiple languages, and vastly different market dynamics — all at the same time.

Google AdsMeta Ads

Timeline: 1 April 2025 – Present
Company Type: Consultancy & Agency
Objective: Drive Digital Account Openings across 10 MENA markets

Markets

Where the Campaigns ran

United Arab EmiratesSaudi ArabiaQatarOmanMoroccoPakistanKuwaitEgyptBahrainJordan

Scale & Performance

Performance dashboard

A snapshot of the campaigns, performance, and results I’ve worked on.

Cost Per Lead Improvement

Managed paid search and social budgets end-to-end, with monthly planning and pacing across markets. Budget figures are withheld for confidentiality.

Campaigns Launched: 0+
MoM Growth: 0%
YoY Growth: 0.00%

Growth Multiple

2.30x

CPL Improvement

$217→$47

78% reduction

Channels

Google Ads · Meta Ads

Budget split withheld

Cost Per Lead

From $217 CPL to $47 CPL

Before

$217

CPL

After

CPL

CPL Reduction

Trajectory

Growth journey

Toggle between leads, CPL, qualified leads and cost per qualified lead.

Growth Journey

Month-by-month performance. Toggle a metric to change the series.

Strategy & Execution

What I did

Key areas I managed across strategy, execution, optimisation, and performance improvement.

Managed an average $40K/month across paid search and social.
Led execution of a $115K global campaign across Meta, Google, Programmatic, and Direct channels.
Monitored spend and pacing to keep campaigns on track.
Reallocated budgets based on campaign and market performance.

Managed an average $40K/month across paid search and social.
Led execution of a $115K global campaign across Meta, Google, Programmatic, and Direct channels.
Monitored spend and pacing to keep campaigns on track.
Reallocated budgets based on campaign and market performance.

Built audiences based on customer profile and campaign intent.
Tested new audience segments across Meta and Google.
Analysed audience performance to identify stronger opportunities.
Doubled down on audiences showing stronger lead and conversion performance.

Built an AI-powered research tool to analyse competitor creatives, trends, and market messaging.
Used market insights to identify creative formats and messaging worth testing.
Tested static, video, offers, copy, messaging angles, languages, and formats.
Compared creative performance using CTR, leads, and CPL.

Optimised landing pages, forms, CTAs, and funnel steps.
Used sales-team feedback to identify lead-quality issues.
Connected campaign performance with lead quality to guide optimisation.
Improved lead quality through changes to the campaign and conversion funnel.

Set up and managed GTM tracking across landing-page interactions.
Tracked key user actions for both Google and Meta campaigns.
Integrated Microsoft Clarity to understand user behaviour on landing pages.
Built tracking processes to connect user behaviour with campaign performance.

Monitored leads, CPL, CTR, and campaign performance regularly.
Used internal reporting tools to track weekly performance and trends.
Investigated root causes behind performance changes.
Optimised campaigns based on market and campaign-level data.

Built an automated reporting system using Google Sheets and Supermetrics.
Reduced manual reporting effort by 90%.
Created reporting frameworks to track performance across markets and channels.
Used reporting insights to support targeting, messaging, and budget decisions.

Managed campaign performance across 10+ MENA markets.
Compared market-level performance to identify opportunities.
Adjusted campaign structures and budgets based on local results.
Used market-specific learnings to guide optimisation decisions.

Tested campaign structures based on different user intents.
Experimented with landing-page structure and conversion elements.
Tested ad messaging and creatives around the USPs users valued most.
Used sales feedback and landing-page behaviour to shape new tests.

Evidence

Before → After

Drag the handle to compare account performance.

After screenshot — Google Ads performance — Cost / conversion improved from €79.21 to €19.22 (Mar → Jul).
€79.21 → €19.22

Before screenshot — Google Ads performance — Cost / conversion improved from €79.21 to €19.22 (Mar → Jul).
€79.21 → €19.22

Long read

Related case study

10× more qualified leads. 7 MENA markets.

A longer written breakdown of the account structure, market rollout and optimisation loop.

Read Case Study

Case Study 02 Confidential

PREMIUM INTERIOR DESIGN FIRM

Interior Design · Yes2Growth · Performance Marketing Executive

44.55%
Cost / Qualified Lead Reduction: 110.34%
Qualified Lead Growth (YoY): 1
Markets: 1
Channels

01Business Problem
Maximize qualified enquiries while improving acquisition efficiency.
02Strategy
High-Intent Targeting · Campaign & Budget Management · Lead Qualification
03Execution
Google Search Ads across 1 markets · Oct 2025 – Present
04Result
44.55% lower cost per qualified lead with 110.34% qualified lead growth (29 → 61) and 56.1% lower CPL.

A leading interior design firm operating in Singapore's exceptionally saturated renovation market, where multiple firms compete for the same high-intent homeowners. A significant share of enquiries did not meet the required budget or renovation timeline, higher enquiry volume was not translating into qualified opportunities, and rising search competition made efficient scale difficult. By restructuring campaigns around high-intent search demand, improving lead qualification, and optimising the conversion journey, qualified leads grew 110.34% and cost per qualified lead fell 44.55%.

Google Search Ads

Timeline: Oct 2025 – Present
Company Type: Interior Design Firm
Objective: Maximize qualified enquiries while improving acquisition efficiency.

Markets